OMG, Friend the Last 2 years have been a challenge! Whew, what a year it has been! As we cruise into the home stretch of 2021 (AMEN!), NOW is the time to think about safe and seasonal ways to focus on your community and generate some additional revenue for your dance studio biz.
CUSTOM PARTIES & PLAYDATES
This is a great menu item to consider offering to your current clients. If you already have birthday party packages available for booking, consider adding custom parties and playdates themed for the season. If you haven’t added birthday parties to your offerings, consider launching this new revenue source with seasonal highlights.
Seasonal theme ideas are endless, but may include:
Customized Dance Team Calendar
Christmas Auction
Friendsgiving
Sugar Plum Party
A Very Merry Holiday Jam
Breakfast & Photos with Santa
A Royal Christmas Affair
New Year’s Eve Disco Party
V- Day Red & Pink Party
STUDIO EVENTS
With people traveling less this season, it is the perfect time to focus on bringing joy to your dance community. Have you thought about the following ideas?
Trunk or Treat or Winter Fest
Nutcracker-Themed Camp or Mini Virtual Performance
Drive-Through Lights Display at Your Facility
Holiday Morning Mini Camps
New Year’s Parties
Remote Parent Observation or Parent Participation
Because CDC and state/local protocols must be followed and vary from place to place, plan ahead and communicate any adaptations and safety protocols and expectations in advance.
If your event doesn’t fill up immediately, don’t stress. People are waiting until the last minute to do things right now, and that’s okay! They will appreciate your effort, and in return, you’ll gain: client loyalty/buy-in, marketing exposure/impressions, and the satisfaction of bringing joy to others!
OTHER IDEAS
Now is the time to pull out of all of the stops! After a year of pivots and constant creativity, I know we are all ready for some “downtime”, but don’t lose sight of the momentum your brand has the potential to deliver. This season, people are eager to support local businesses, which includes dance studios! Here are a few additional revenue sources you can consider:
Gift Cards
Private Lesson Packages
Holiday Merchandise Orders
Gift Wrapping Drop-Off/ Pick-Up
New Dancer Starter Kits (focus on recruiting January enrollment!)
Now’s the time to really get creative and get ready to start strong in 2022. Got any ideas you want to share with us? Send ’em to info@connectingthelines.com and let us know if we can share them in a future post!
